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Understanding Millennials is Key to Capturing More of the Child Care Market

So who are the Millennials? They have been defined as Generation Y, Generation Me, and Digital Natives. How do Millennials compare to previous generations? Millennials are individuals born between 1981-1996. They are the largest generation on the planet and are 80 million strong in the U.S. alone. By 2025, they will make up 75% of the workforce. Among the things we know about Millennials is that they’re the most educated group in history – 61% of them have attended college versus 46% of Boomers. They also want to continue to learn, with well over half saying they’d choose a job […]

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